FROSMO - Making your personalised content Convert

  • Jorian from EIT Digital
  • From Germany
  • Responsive
  • Innovative Products and Technologies

Summary of the technology

Frosmo is the most versatile personalization software, delivering 1.5 billion personalized customer journeys each day. Frosmo helps digital businesses that aim for better customer experiences and conversion rates through highly personalized content, recommendations, and AI.

EIT Digital

Discover Frosmo solutions for different technology ecosystems and industries

Just like each visitor, each industry and technology stack is unique. To create truly superior customer experiences that have a positive impact on your bottom line, the software solution needs to complement your technical setup as well as match your customers’ needs.

AI-driven content and product recommendations to optimize each step of the customer journey

  • Collaborative filtering based on tracking customer behavior to connect product views and purchases with customer segments
  • Natural Language Processing creates recommendations based on finding similarities between product descriptions or other textual content
  • Image recognition creates recommendations based on similarities in product pictures
  • Email recommendations to extend the customer journey beyond the website

Customer journey optimization with AI-driven testing and experimentation

  • A/B testing as a basis of growth marketing
  • Multi-armed bandit optimization for faster and smarter testing with Machine Learning
  • Frosmo Workspaces for testing personalization on live web pages with real data

Data-driven customer journey orchestration

  • Product data used to create product recommendations
  • Visitor background data about the visitor not related to a specific website
  • Visitor behavior data containing visitor’s actions on the website.
  • Visitor conversion and transaction data combining visitor’s actions on the website with purchases and other conversions
  • Visitor segmentationdefines segmentation rules, for example, new visitor, or previously visited sites or pages, geolocation etc.

Related Keywords

  • Electronics, IT and Telecomms
  • Artificial Intelligence (AI)
  • Computer Software Technology
  • Data Processing / Data Interchange, Middleware
  • Databases, Database Management, Data Mining
  • Communications
  • Data Communications
  • Computer related
  • Graphics software
  • Data processing, analysis and input services
  • Databases and on-line information services
  • Big data management
  • Computer Software Market
  • Systems software
  • Integrated software
  • Artificial intelligence related software
  • Other software services

About EIT Digital

EIT Digital is a leading European digital innovation and entrepreneurial education organisation driving Europe’s digital transformation.

EIT Digital delivers breakthrough digital innovations to the market and breeds entrepreneurial talent for economic growth and improved quality of life in Europe. It does this by mobilising a pan-European ecosystem of almost 200 top European corporations, SMEs, startups, universities and research institutes.

As a Knowledge and Innovation Community of the European Institute of Innovation and Technology, EIT Digital is focused on entrepreneurship and is at the forefront of integrating education, research and business by bringing together students, researchers, engineers, business developers and entrepreneurs. This is done in our pan-European network of co-location centres in Berlin, Eindhoven, Helsinki, London, Paris, Stockholm, Trento, as well as in Budapest and Madrid. We also have a hub in Silicon Valley.

EIT Digital invests in strategic areas to accelerate the market uptake of research-based digital technologies focusing on Europe’s strategic, societal challenges: Digital Industry, Digital Cities, Digital Wellbeing, Digital Infrastructure and Digital Finance.

EIT Digital breeds T-shaped entrepreneurial digital talent focused on innovation through a blended Education Strategy that includes a Master School, Doctoral School and Professional School.

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