Today's environmental and sustainability concerns are on top of the list of priorities for the industry, society and governments. The urgent need to solve problems of air pollution and climate change is challenging the industry to meet new quality and environment standards for production, supply and product development as well as waste reclying. Green technologies, IoT, smart apps and the cleantech industry are fast emerging not only from the traditional industry but also from the Startups and research organizations that launch disruptive and very innovate solutions and products into the market. SmartCities are developing fast while launching new technology calls to the industry, Startups and research organizations. There is a great amount of research funding available for any player in the are of green technologies such as desalination, solid waste management, recycling etc. The demand for innovation in environmental friendly technology is growing and there are lots of opportunities for cooperation and join development.