Universidad de Alcalá-OTRI

Optimization of the distance selling operations and electronic commerce.

Posted by Universidad de Alcalá-OTRIResponsive · Innovative Products and Technologies · Spain

Summary of the technology

The innovative aspects can be summarized in the Integration between front-office and back-office activities with the possibility of total outsourcing. The establishing variable cost structures to facilitate the approach to the market without geographical limitation, thus reaching an overall degree of internationalization at low cost.

Description of the technology

A Spanish researcher from the Business Department of Alcalá University has made an innovation in distance selling and e-commerce by integrating all activities in a process that facilitates the optimization of the operation, allowing the measurement of the results of all the activities and its possible outsourcing with guaranteed of success. They look for companies interested in implementing these selling systems, giving them the necessary advice.


Overall process of distance selling and e-commerce. It is an integrated process of activities for the establishment of electronic commerce and the implementation of distance selling channels that consistently includes all the activities to be performed, since the creation of information flows with the client, until the internal flows that allow the establishment of virtual structures and therefore variable cost structures with the consequent benefit to the company. The feedback mechanism among the agents that interact in this global process of custom marketing, allow the continuous improvement of the results.

Main advantages of its use

  • Establishment of a new commercialization channel.
  • Possibility of internationalization of the company with minimal cost or even taking advantage of surplus production.
  • Support for conventional commercialization channels causing traffic on the sale’s points.


  • Companies that want to internationalize
  • Companies with gaps in the commercial function
  • Manufacturing companies with commercialization problems
  • Retail Companies

Additional information (attached documents)

Additional information (attached documents)

Related keywords

  • Electronic Commerce, Electronic Payment
  • Retailing
  • Electronic commerce
  • Distance selling
  • e-commerce
  • Direct marketing

About Universidad de Alcalá-OTRI

Research & Technology Organization from Spain

The Technology Transfer Office at Alcalá University serves as a liaison between the University and its socioeconomic environment in terms of research and innovation. It encorages collaboration between research groups from universities and companies/institutions, with the objective to promote and commercialize research results and scientific capabilities.

Some of the services offered by this office are specified in the following list:

- Promotion of R & D and improvement of the relationships with companies.
- Promote the participation in R & D projects applicants to public calls (regional, national and European).
- Advising, processing and monitoring of patents and other forms of industrial protection.
- Support in the negotiation of contracts and agreements for R&D&i

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