Strategy planning and design to analyse a market, define the target, market segmentation and develop a new electronic or mobile business as exclusive or complementary to an offline business.
New and innovative aspects
The use of new technologies (Internet/mobile phones) can involve a competitive advantage for small and medium sized firms. The advice can be focused on the development of a new business or on the complementarion of a new business at a low cost with an existing one.
Main advantages of its use
Businesses support who wish to combine their offline commerce with other online or mobile.
Specifications
Market research design; questtionaire; collection of primary information from firms or consumers; statistical analyses (uni, bi and multivariant) and managerial implications and recommendations.
Applications
Development of online and mobile commerce.
Desired business relationship
Commercial Agreement, License Agreement, Technical Cooperation: further development; Technical Cooperation: testing new applications; Technical Cooperation: adaptation to specific needs.
The aim of the The Technology Transfer Office (TTO) of the Univesidad de Burgos is to promote Innovation technology through the reseach results transfer and the conexions between the University and the new needs and requirements of the society - we are the link between the University and the Industry. Contact person: José Manuel López (jmllopez@ubu.es)
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