Technology to Modify Alcohol Content in Alcoholic Beverages
The company has developed an innovative process which removes only the alcohol while preserving all other flavours in beer. The patented technology is currently in system prototype state (TRL 6) and the company is keen to partner with global breweries and other global beverage companies to develop low-alcoholic or non-alcoholic beverages. Shifting beverage consumption patterns along with rising preference for low liquor content beverages are the key factor propelling non-alcoholic beer demand. Increasing health awareness among consumers towards the harmful effects of liquor coupled with changing lifestyle is expected to propel industry growth. Considerable shift of young individuals to purchase a variety of alcohol-free or low alcohol variants is expected to drive product penetration. The changing demographic trends of growing Muslim population has also provided a positive outlook for non-alcoholic beer market. But TASTE is still a major issue which has held back a real boom of non-alcoholic beer. Market shares could easily rise to 20-25% of total sales volume from today's 3-4%, if the right technology comes along. Current biological or physical processes so far used to remove or prevent alcohol often also remove taste-related flavours or alter the flavour profile of the finished product.