Seeking Oral Care Solutions for Non-Bleach Whiteners

Desired outcome

Breakthrough whitening benefits with daily use safety profile

The Procter & Gamble Company

Details of the Innovation Need

What We are Looking For:

Compounds or devices that:

  • Are non-peroxide technologies with the ability to formulate into conventional oral care products
  • Whitens teeth (-Δb*>2 in 3 to 7 days or -Δb*>1 in 1 day)
  • Removes or renders colorless all surface stain fairly rapidly (in <1 week)
  • Must result in homogeneous tooth color
  • Are able to provide long lasting and noticeable whitening benefits over an extended period

Product form could include:

  • Paste
  • Rinse
  • Tooth strip

Preference is for technologies where:

  • Relevant technical data exists
  • Consumer acceptance has been demonstrated
  • Stability and compatibility data has been shown with common oral care ingredients
  • Human safety has been confirmed or material is GRAS
  • Patent protection is in place
  • Granted or filed patent applications are preferred

What We are NOT Interested In:

  • Efficacy data without positive controls
  • Delivery of actives that would require an extensive safety and regulatory approval process

Related Keywords

  • Care, Hygiene, Beauty, Cosmetics
  • Health care
  • Consumer related
  • Consumer Products
  • Health and beautty aids, Cosmetics

About The Procter & Gamble Company

An American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The Procter & Gamble Company

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You are not asked to reveal any confidential information nor provide any solution that is not protected at this point. You just have to provide non-confidential information. After submitting your proposal, the posting company will evaluate it and directly connect with you. This is when if there is an interest you would request to sign an NDA with the company to keep the conversation ongoing.
Never reveal Confidential Information that it is not properly protected.
There is no need to sign an NDA. You are not asked to reveal any confidential information nor provide any solution that is not protected at this point. You just have to provide non-confidential information. After submitting your proposal the posting company will evaluate it and directly connect with you. This is when if there is an interest you would request to sign a Non-Disclosure Agreement (NDA) with the company to keep the conversation ongoing.
The average response rate for this user is 3 weeks
The posting company will directly contact you to open up discussions about your proposal and potential collaboration opportunities
You will be notified and provided with feedback from the posting company. You can always transform your proposal into a Technology Offer to present it to other members at no cost