We are working with an established consumer product company seeking to develop and launch a range of
Ready-to-Drink (RTD), functional shot (<100ml) beverages. The company has already developed a number
of successful consumer lifestyle brands for their global customer base, and now wishes to leverage their
knowledge and supply chain to offer new and differentiated products to the growing functional beverage
market. Functional beverages can address various lifestyle requirements, providing the consumer with
ingredients to benefit their physical and mental states, and are often aimed at specific target audiences.
The client is actively searching for experienced beverage development partners whom they can work with
over next 12 months to develop and launch a new product range. They have already identified a number of
functional ingredients (e.g. caffeine, ginseng, theanine, etc) that they wish to use for specific effects (e.g.
mental performance, mood management, performance, sleep aid, etc), and are looking to develop ambient
beverages of less than 100ml.
The company now requires a partner to assist with some/all of the following services:
- White and/or Private label opportunities for functional shot beverages to launch quickly
Medium to long-term
- Ideation based on market intelligence
- Product branding
- Liquid formulation / development
o Expertise in stability, flavour (including taste masking) and efficacy of interest
- Ingredient / supplier selection
o Focus on recyclable/sustainable and child-proof is helpful
- Pilot scale production (e.g. for samples and consumer testing)
- Factory selection
- Production manufacturing
The client does not have an interest in alcoholic or dairy-based beverages, and whilst they are not looking for fruit/vegetable drinks, the range could include fruit flavourings. Partners with experience of RTD, ‘on the go’ shot formulations serving the sport supplements, functional drinks, energy, nutritional/dietary supplement markets would be of particular interest. The client has a preference for partners delivering end-to-end (i.e. concept to shelf) product development but will consider specialist development partners delivering only part of the required services.
The company is looking for companies that will become trusted service providers for their NPD (New Product Development) teams. This therefore represents an excellent business opportunity for an ongoing partnership with a leading and global product manufacturer. All potential partners should be able to demonstrate their capability and experience for this search by way of case studies and supporting literature.