Seeking Technology concepts for new natural flavoured sparkling water beverages
Project Size 50,000 € · Deadline : 2018-10-17
Our client is a leader in the manufacture and supply of carbonated beverages in North America, searching for ways to differentiate a future offering of flavoured sparkling water products. As with other beverage categories (e.g. craft beer, coffee) the use of innovative processes to enhance the taste, nutritional profile and consumer experience are equally important as the unique founder / product story that often accompanies leading brands. The current and growing trend in the beverage market is for low calorie, non-sweetened, fruit-flavoured beverages that are perceived as better hydration options for health-conscious consumers. The move away from traditional sodas has focused on the goodness of water and the use of natural flavours (e.g. citrus) with minimal calories, but consumers are now demanding greater tasting products and are looking for brands with a compelling reason for purchase.