PepsiCo seeks to identify materials and technologies that can deliver new and improved performance to their packaging for consumable products.
In particular, PepsiCo is seeking materials and technologies that can provide increase functionality in connected packaging:
1. Augment packaging as a means to exchange information between the consumer (or customer) and PepsiCo
• Product information –
•• Ingredient traceability
•• Recycling assistance or data on bottle history / environmental information
•• Story of the bottle
•• Usage suggestions
•• Product claims
• Consumption behavior – Where, when, how products are consumed
2) Use technology to create a more personalized and interactive experience for the consumer:
• Enhanced sensorial experiences
• Entertainment/gamification
• Customized experiences
Key Success Criteria
Must-Haves
Nice-to-Haves
Past work and Out of Scope List
Technologies that have been previously investigated would only have interest if a significant advancement has been made beyond PepsiCo’s knowledge. Many of these technologies have been marked as “banned” because PepsiCo is familiar with them and/or has studied previously.
Preferred Collaboration Types
To be advised.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
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