The Back End of Innovation. Santa Clara, CA (USA)
18 - 20 November, 2013
18 - 20 November, 2013. The Back End of Innovation is about Execution. The front end focuses on creativity and ideation. The Back End will focus on everything after the idea is generated. So how do you take that idea and successful get it approved by the business owners, have the culture in place that lets that idea flourish, and have the go-to-market knowledge and partnering skills to ensure that that idea is profitable at launch.It’s about cr...