Seeking Product Solutions for Breakthrough Convenience in Cleaning

  • The Procter & Gamble Company
  • From United States
  • Responsive
  • Project Size Range : 50,000 - 250,000 €
  • Deadline completed
    The submission process for new proposals is closed. Proposals submitted before the deadline will follow the standard evaluation process.

Desired outcome

Looking to identify product solutions that deliver a transformative consumer experience for ease and convenience of cleaning versus traditional/conventional tools and product forms.

The Procter & Gamble Company

Details of the Innovation Need

Description of the need:

Novel technologies, devices and/or integrated systems thereof that provide a breakthrough in cleaning convenience relative to traditional and readily available conventional tools today. Intended for use in the home, for both hard and soft surfaces for both the floor and off the floor.

What we are looking for:

  • Product solution delivers a transformative consumer experience for ease and convenience of cleaning versus traditional/conventional tools and product forms.
  • Benefit can be tailored to certain surfaces (e.g. wood or tile hard surface floor cleaning, glass window, carpet and furniture upholstery) or be more general multi-job or multi-surface if the benefits is significant enough.
  • Benefits should be geared to common and/or laborious chores for where breakthrough convenience in cleaning will be readily appreciated. Examples of cleaning jobs and surfaces, but not limited too, are floor cleaning (food soils, hair, dirt soils), upholstery (stains, human/pet hair), windows, kitchen, bath and toilet surfaces.
  • Actives that can be formulated in aqueous solutions (most preferred), in the presence of anionic, cationic or nonionic surfactants, and pH range from 2 to 11. If oil-based solutions deliver breakthrough we’re are willing to entertain these chemistries as well.
  • Preferred to have a good sustainability profile with consideration towards high recycle content (for plastics, paper), sustainable sourcing, biodegradability, LCA and carbon footprint profiles.
  • No/Low toxicity, without requiring Human Hazard Precautionary statements in label
  • If devices or implements are employed, can be powered (batteries, corded, rechargeable) or non-powered but product costs should be considered to enable retail price points of
  • There must also be a consumable component to the device or implement.
  • Granted or filed IP filed and viable Freedom to Practice.

Product Forms can include:

Devices, substrates and liquid formulations can be used individually or in combination to deliver the intended benefit. Must have some form of a consumable element to better enable steady consumption to support the business model.

What we are not interested in:

  • Products/Devices that don’t have a consumable element
  • Me-too products with no meaningful advantage vs. what are on market today
  • Products with no clear path to pass all regulatory use requirements

Related Keywords

  • Consumer related
  • Consumer Products
  • Home furnishing and housewares

About The Procter & Gamble Company

An American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The Procter & Gamble Company

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