Seeking for startups with soluitons in Retail Industry for launching pilots with Lenta Retail Chain

  • GenerationS Corporate Accelerator Based on RVC
  • From Russian Federation
  • Responsive
  • Project Size Range : 0 - 50,000 €
  • Deadline completed
    The submission process for new proposals is closed. Proposals submitted before the deadline will follow the standard evaluation process.

Desired outcome

Lenta and GenerationS are looking for international startups!
The best projects will get the opportunity to launch a paid pilot and implement their solution within one of the largest retail chains with more than 250 hypermarkets and 135 supermarkets in more than 88 Russian cities.
LENTA Call for startups in Retail Tech is a new program powered by GenerationS for international startups offering ready, mature solutions in marketing, operations, HR, logistics, or supply chain, that have completed pilot projects, or have sales in the retail industry.
Startups can apply until November 08th.

GenerationS Corporate Accelerator Based on RVC

Details of the Innovation Need

Lenta is the largest hypermarket chain and the fourth largest retail chain in Russia. The company operates over 250 hypermarkets and 135 supermarkets in 88 cities across Russia and serves over 16 million loyalty cardholders.

Lenta is offering an opportunity for international startups to launch joint pilot projects and enter Russia’s growing retail market.

The experts will select the most promising projects, which will present their solutions at the pitch session to the management of Lenta. Based on the results of the pitch session, the best teams will get the opportunity not only to start paid pilots but also the possibility of long-term cooperation both with the company itself and with other corporations of the Severgroup – an Investment Group which also includes Lenta. The program is held online.

What's next?
1. Submit your application:
2. Pass the screening
3. Launch a pilot project with Lenta
4. Become Lenta's potential partner and cooperate with other companies of the Severgroup investment group.

The program is free of any charges, we don't take equity from startups.


  • TRL 8+
  • Realized pilot projects in the retail industry
  • Ready-to-pilot in Russia

Possible solution areas

  • Retail
  • Marketing
  • HR
  • Operations
  • Supply chain and logistics
  • New materials

Related Keywords

  • Operation Planning and Scheduler System
  • Process control and logistics
  • Supply chain
  • Logistics
  • Energy efficiency
  • Measurements and Standards
  • Operating systems and utilities
  • Consumer related
  • Leisure and Recreational Products and Services
  • Retailing
  • Discount stores
  • Food and Beverages
  • marketing
  • hr

About GenerationS Corporate Accelerator Based on RVC

GenerationS is a corporate innovation development platform and the largest corporate accelerator in Russia&CEE.
In 2018 GenerationS became the first Russian accelerator in Global Accelerator Network (GAN) created by Techstars and the best corporate accelerator in Europe according to Corporate Startup Summit.
In 2019 it was selected as TOP-5 public business accelerators by UBI Global

GenerationS Corporate Accelerator Based on RVC

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