Lenta and GenerationS are looking for international startups!
The best projects will get the opportunity to launch a paid pilot and implement their solution within one of the largest retail chains with more than 250 hypermarkets and 135 supermarkets in more than 88 Russian cities.
LENTA Call for startups in Retail Tech is a new program powered by GenerationS for international startups offering ready, mature solutions in marketing, operations, HR, logistics, or supply chain, that have completed pilot projects, or have sales in the retail industry.
Startups can apply until November 08th.
Details of the Innovation Need
Lenta is the largest hypermarket chain and the fourth largest retail chain in Russia. The company operates over 250 hypermarkets and 135 supermarkets in 88 cities across Russia and serves over 16 million loyalty cardholders.
Lenta is offering an opportunity for international startups to launch joint pilot projects and enter Russia’s growing retail market.
The experts will select the most promising projects, which will present their solutions at the pitch session to the management of Lenta. Based on the results of the pitch session, the best teams will get the opportunity not only to start paid pilots but also the possibility of long-term cooperation both with the company itself and with other corporations of the Severgroup – an Investment Group which also includes Lenta. The program is held online.
1. Submit your application: https://lenta.generation-startup.ru/
2. Pass the screening
3. Launch a pilot project with Lenta
4. Become Lenta's potential partner and cooperate with other companies of the Severgroup investment group.
The program is free of any charges, we don't take equity from startups.
- TRL 8+
- Realized pilot projects in the retail industry
- Ready-to-pilot in Russia
Possible solution areas
- Supply chain and logistics
- New materials