Seeking Overall Wellness/Health in Fabric and Home Care

  • The Procter & Gamble Company
  • From United States
  • Responsive
  • Project Size Range : 50,000 - 250,000 €
  • Deadline completed
    The submission process for new proposals is closed. Proposals submitted before the deadline will follow the standard evaluation process.

Desired outcome

Products, ingredients, or devices that can enhance the overall wellness/health or safety profile in Fabrice Care of Home Care/cleaning (dish, surfaces, air, etc.) - both in-home and in personal spaces (cars, offices, etc.).

The Procter & Gamble Company

Details of the Innovation Need

Description of the need:

Products, ingredients, or devices that can enhance the overall wellness/health or safety profile in Fabric Care or Homecare/cleaning (dish, surfaces, air, etc.) – both in-home and in personal spaces (cars, offices, etc.)

What we are looking for:

Products, technologies or ingredients that can provide claimable/measurable improvements in overall wellness across the following benefit areas:

  • Skin Health – Improve skin health and have potential for application via clothing/through Fabric Care products (e.g. moisturization, SPF, allergen removal/repellent, softness for feeling gentle on sensitive skin, etc.) and cleaning products (specifically hand dish washing and hand soap). Note for Fabric application could occur in washer/in dryer or could be a post treatment after wash/dry (e.g. spray, etc.).
  • Scent/Sensate Induced Wellness – Products/technologies proven to induce physiological or emotional responses linked to wellness such as relaxation, focus, energizing, improved resistance to flu/colds/allergens, pain management, etc. across broad definitions of health and wellness.
  • Safety – Provide a step change in product/process safety profiles while still enabling delivering high level of cleaning performance and hygiene
    • Scents/Perfume Materials specifically linked to enhanced safety (including impacts on respiratory health, skin reactions, etc.)
  • Sanitization/Disinfection/Hygiene – Technologies providing benefit with improved safety profiles vs traditional disinfecting chemistry. Open to new EPA registrations for novel disinfection/sanitization technologies.
  • Allergens – Products/technologies to reduce and/or remove allergens.

Product Forms can include, for example:

  • New/novel forms preferred given historical success in Fabric & Home Care (Tide PODs, Unstoppable Beads, Swiffer, Dawn Power Wash)
  • Application to Fabric & Home Care products – liquids, sprays, aerosols, candles, dryer sheets/ balls, etc.
  • Fabric Care – Application not limited to washer/dryer; can be a pre/post treatment of garments
  • Devices in scope. Ideally, with a consumable linked to device (ala Swiffer model of device + pads/solution). Non-chemistry and/or non-refill approaches will only be of interest if they deliver breakthrough consumer delight.
  • Biotics and biotech technologies - Probiotics, pre-biotics, post-biotics, etc. - a potential “how” on ideas above
  • Powered/based on “kitchen logic” materials such as vinegar, citrus (orange, lemon), etc.
  • Hard Water – Potential to provide superior or new benefits particular to use in hard water environments in safe/natural product

What we are not interested in:

  • FDA regulated products/ingredients (i.e. regulated as drug products in NA). However, if there is a true breakthrough wellness benefit; we will assess ideas in this space.

Related Keywords

  • Smart Appliances
  • Applications for Health
  • Materials Technology
  • E-Health
  • Health care
  • Consumer related
  • Consumer Products
  • Other
  • wellness

About The Procter & Gamble Company

An American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The Procter & Gamble Company

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