The Procter & Gamble Company

Seeking mental and physical performance to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase res

Posted by Kim from The Procter & Gamble CompanyResponsive · Ready to Market Technical Innovations and Products · Project Size Range : 50,000 - 250,000 € · Deadline at 12/08/2020 · United States

Desired outcome

We are seeking solutions that fall into one or more of the following needs based categories:
1. Enhanced cognition (focused attention, mental acuity, et al)
2. Restorative sleep
3. Building resiliency to stress, distraction, and cognitive decline

The Procter & Gamble Company

Details of the Technology Call

P&G is on a mission to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase resiliency to stressors, distraction, and cognitive decline.

What we are looking for:

  • Products/services that impart an immediate enhancement in cognitive function
  • Products/services that aid in achieving restorative sleep
  • Products/services that aid in building resiliency to stress, distraction, and/or cognitive decline
  • Products/services that bring the body naturally back into homeostatis when stressed
  • Leading experts (ex. People, institutions, etc…) in fields relevant to the above (ex. Sleep, neuroscience, psychiatry, neurobiology, biochemistry, neuromodulation)

Ideal solution will be/include:

  • Fast moving consumable that adds unique value to the overall product/service
  • Demonstrate evidence of real efficacy (ex. Clinicals)
  • Impart no significant tradeoffs (ex. Jitters, sudden crash in energy, addiction, need for drastic lifestyle change)
  • Can be integrated into consumer’s existing habits

Related keywords

  • Applications for Health
  • Protecting Man and Environment
  • Social and Economics concerns
  • Socio-economic development models, economic aspects
  • Infrastructures for social sciences and humanities
  • Creative products
  • Medical/health
  • Consumer related
  • Consumer Products
  • Health and beautty aids, Cosmetics
  • sleep
  • cognitve health

About The Procter & Gamble Company

Large Enterprise from United States

An American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

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