Seeking technologies, products and services to provide hair-derived health knowledge
Project Size 250,000 € · Deadline : 2020-04-14
Our client is an established manufacturer of consumer-focused health and personal care products, enabling users of all ages to improve their health and appearance directly. Consumers are increasingly seeking to understand if their lifestyle choices are having a positive (or negative) effect on their health. Therefore, the client is looking for ways to support this need, allowing the consumer to measure, track and most importantly, understand their underlying health. This capability needs to be based on established (scientific) knowledge; thus ensuring the consumer receives relevant and actionable health-related metrics and insights. The client is continually seeking to enhance the functionality of current products, and launch new products or services to provide consumers with a broader choice of tools to maximise their health ensuring that accurate information is at the core of their decisions. Whilst the use of blood, urine and saliva testing is well known, hair analysis is a less recognised technique, despite it being less invasive and providing valuable insights into dietary and lifestyle influences.