Event
Customer-Centric Innovation Open Program
- Event organized by MTI2
- 16 June, 2023 - 16 June, 2023
- Rotterdam
- Courses Event
- Visit website
Event description
We will take you on a 2-day journey from empathizing with customers to building compelling value propositions. Whether your function is in innovation, marketing, market research, and beyond, we will work together to help you become more customer-centric.
Here are some things that you can expect
- Fresh tools and frameworks to help you succeed
- Active learning methodologies
- Curriculum built in relevance and rigor
- Atmosphere built for cross-polination & networking
- Personal Innovator's Workbook
We will cover the following topics:
- Source of inspiration
- Capture the true VoC
- Tell inspirational stories
- Design thinking
- Customer personas
- Jobs to be done
- How might we's
- White & dark horsing
- Idea napkins
- CJ mapping
- Beyond satisfaction
- Blue ocean strategy
- Value creation & extraction
- Assumption testing
- Building a pitch
Topics
- Electronics, IT and Telecomms
- Energy
- Blockchain
- Industrial manufacturing and materials transport
- Medical / Health related
- Physical and exact sciences
- Others
- Pharmaceuticals
- Chemicals