kin8® Market Discovery Course

About this course

The kin8 MDC equips researchers with the tools, knowledge and support to learn and apply kin8’s proven research translation methodology. Combining on-line learning, and action weeks of activity based learning where participants are set up and supported to apply learning in the real world, this unique approach to impact training guides researchers through a real-time translation process.  ​

With live access to kin8’s highly experienced facilitators, the exclusive kin8 network and kin8’s global partners, researchers gain important skills to develop their careers, and can make real progress in progressing the translation of their project to create impact.

What you will learn

• How to gain alignment with internal stakeholders on impact objectives.

• How to clarify the IP position of your research innovations.

• How to identify market opportunities for your research innovations. 

• How to connect and engage with potential industry and government partners/collaborators.

• How to test your research innovation ideas with customers/partners. 

• How to position opportunities to secure funding.

Why participate

Never has it been more important for researchers to increase their translation skills and capability. Funding is scarce and opportunities for research investment will become more competitive. Institutions will highly value researchers with the skills and knowledge of how to secure funding and partners, and to realise impact.

Translation to impact is a complicated journey that requires researchers to engage a wide range of stakeholders, see and make connections to identify value, and act on these connections to secure funding to bring new innovations to the world. kin8’s Market Discovery Course provides a proven systematic approach to manage this process and an access point to potential partners that can increase the speed and success of your impact translation. 

Program Overview

Week 0: Live welcome and introduction 

Week 1: Getting alignment: objective setting and intellectual property

Week 2: Divergent exploration: What problem could your research solve? 

Week 3: How to engage potential partners, customers, collaborators, investors

Week 4 - 6: Engaging potential partners, customers, collaborators (practical)

Week 7: Reflection week and mid-program review

Week 8: Structuring your research innovation for testing

Week 9: How to run experiments

Week 10 - 11: Run experiments (practical)

Week 12: Reflection week and program conclusion