Jeff Rauso

Tissue boxes come in basically two packaging options...a flat rectangular box and a square box...both suited for tabletop placement. But there is no packaging/box configuration for a car... specifically the side pocket of a car door. There are many car door pocket sizes, but for the most part, a more narrow form of a standard tissue box would fit. This can also be a safety feature. While driving, there would be no need to open a glove box or search for a tissue...you would merely need to blindly reach into the door pocket and grab a protruding tissue from the box...while keeping your eyes on the road.
Substrate would be the same as traditional tissue boxes, potentially allowing for box templates to be cut from the same sheets, thus, increasing margins by reducing COGS.