Elena Pasquali

Managing Director at EcoSteer at EcoSteer

Italy · SalisburyJoined March 2018


Elena is a business leader with a strategic mindset, capable to enthuse & drive complex organizations towards the achievement of any objective. Elena’s scientific background and exceptional communication skills enable her to bridge the gap between technology and business, leveraging IT as driver for change. Elena built her leadership skills from the ground, working in sales, marketing, consulting and business management, across a variety of sectors – Software, IT/Business Process Outsourcing, HR Services, Biotech. She is currently Managing Director of EcoSteer Ltd, an Internet of Things software company. Prior to joining EcoSteer, Elena led General Electric’s HR shared services centre in Italy. Previously, she was a business development executive for Genpact and CEO of WareLite, a UK software start-up company. In the past Elena worked for SAP AG (Walldorf, Germany), Capgemini UK (London), ZS Associates UK (London), GE Healthcare (Milan, Italy).

Work Experience (1)

Managing Director


March 2013 - Present

By 2030 the impact of Industrial IoT could be worth about $14 trillion. The major challenge to achieving this potential is that current IIoT applications are built as silos, leaving 60% of IIoT value untapped. To tap that value requires interoperability – which is the ability to use the same device data for a multitude of applications and objectives.

EcoSteer avoids the creation of application silos. EcoSteer EcoFeeder software converts industrial devices into data streams that are immediately accessible by any enterprise process. Companies can then run simultaneously multiple, independent applications that can range from traditional Business Intelligence to advanced Artificial Intelligence.

Research areas of interest (15)

  • Electronics, IT and Telecomms
  • Industrial Technologies
  • Smart grids
  • Protecting Man and Environment
  • Environment
  • and 10 more

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