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Victoria Utesheva
Digital Marketing Specialist - GiniMachine: AI Credit Scoring at GiniMachine
Belarus · BelarusJoined November 2017
Summary
Work Experience (2)
Digital Marketing Specialist
GiniMachine: AI Credit Scoring
June 2017 - Present
Belarus
GiniMachine fights bad loans with AI.
It combines machine learning tools with the certain customer data insights and builds high-performing predictive models. Each model is customized, depending on business needs and primary data.
I'm responsible for:
- SEO Optimization
- SEM/SEA (running several campaigns in Google Adwords, Yandex Direct, Bing, Facebook)
- Creating analytical reports, providing other departments with marketing data and forecasts
Digital Marketing Specialist
HiEnd Systems (HES)
June 2017 - Present
Minsk
- SEO Optimization (on-page, off-page, technical)
- SEM/SEA (running several campaigns in Google Adwords, Yandex Direct, Bing, Facebook)
- Creating analytical reports, providing other departments with marketing data and forecasts
Research areas of interest (6)
- Electronics, IT and Telecomms
- IT and Telematics Applications
- Other
- Finance, Insurance and Real Estate
- Banking and 1 more
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