Daniel Masterson

Built four organizational innovation functions from the ground up, establishing governance, cross-functional operating models, and decision frameworks that improved organizational effectiveness and enabled sustained growth across Fortune 500 and privately held organizations. Spans over 95 commercialized innovations - including category-redefining launches for Folgers, Fellowes, Ziploc, HoMedics, and BISSELL, generating over $1.2 billion in incremental revenue (for 3 years after launch).

Applies a disciplined assess-design-implement approach to organizational improvement, combining structured analysis, stakeholder engagement, facilitation, and execution to deliver sustainable change. Grows systems, playbooks, and capabilities where none previously existed – accelerating adoption with enduring implementation. Leads teams across geographies and functions, bringing equal command to “fuzzy” issues (insights, ideation, concept development) and back-end deliverables (feasibility, commercialization, IP strategy).