Jakob Romberg

Eatpol is a consumer validation platform for food and beverage companies. We measure what consumers expect from a product before they try it, and what they actually do with it in their own homes.

The platform combines in-home consumer studies with automated video analysis. Computer vision models identify observable behaviour in usage footage, including preparation steps, attempts, hesitation and failure points, alongside expectation and perception data captured before trial. All analysis runs on open-weight models on our own infrastructure inside the EU, so no participant data leaves Europe.

Outputs are decision-ready: ranked purchase drivers, prioritised product issues, price and value perception, unmet needs, and a defined product specification. Studies complete in one week.

We work with food producers, private label manufacturers, brand owners, retailers and innovation consultancies who need evidence of real product performance before committing to launch.