DIT Hothouse

Pressure Sensitive Holograms

Posted by DIT HothouseResponsive · Innovative Products and Technologies · Ireland

Summary of the technology

They are currently widely used on credit cards, cheques and high value items. However, because mass production of holograms is traditionally from a single ‘master hologram’ all security holograms for a particular product range are identical and any serialization is non holographic (e.g. printed serial numbers over the hologram surface in regular black ink). This technology addresses the gap in the market for individualized holograms which each contain a unique number or code that can checked easily by the end user.

The end user simply checks the number against the serial number on the product and verifies that (1) the security hologram is present and (2) it is genuine. The product is a stand alone printed text or pattern which has the appearance of a transmission hologram (typically rainbow effect, but microtext within the printed text could be also incorporated if higher complexity is required). The unique characteristic of the product is that due to the holographic digital printing technique each product can be individualised at no additional price compared to similar hologram products.

DIT Hothouse

Description of the technology

To safeguard against the production of counterfeit products, particularly medicines, researchers at DIT have developed a new Anti-Counterfeit Hologram which improves product security through the ability to write unique text into each hologram. Although covert security features, identifiable with specialized equipment such as specific light sources, are useful; the largest market is in user verifiable security features that don’t require specialist equipment to read. Holograms are an attractive security label because they are difficult to forge and are easily recognizable by the end user.


• Product security and safety such as ensuring authenticity of medical devices and products • Biodata security(e.g. passports) — secure holographic method of recording text and simple images on documents • Enhanced brand security – makes products harder to counterfeit

Main advantages of its use

  • Low cost method of making each security hologram unique
  • Transparent hologram — doesn’t take up space on package
  • Potential for additional covert security features such as microtext and encryption keys
  • Very difficult to counterfeit

Additional information (attached documents)

Additional information (attached documents)

Related keywords

  • Data Processing / Data Interchange, Middleware
  • Data Protection, Storage Technology, Cryptography, Data Security
  • Network Technology, Network Security
  • Security systems
  • Medical Technology / Biomedical Engineering
  • Diagnostics, Diagnosis
  • Data Communications
  • Data processing, analysis and input services
  • Medical computer sciences
  • Data analysis
  • management
  • security systems
  • Diagnostic
  • medical device

About DIT Hothouse

Technology Transfer Office from Ireland

DIT Hothouse is the award-winning Innovation and Knowledge Transfer Office at Dublin Institute of Technology, responsible for the commercialisation of intellectual property arising from DIT research. DIT Hothouse is the hub of innovation and technology transfer activities in DIT, the place where business meets innovation. DIT Hothouse has a range of spinout technologies available to industry across Life Sciences, Food, ICT, Software, Industrial Technology, Manufacturing and Clean Technologies. Our team works with students, lecturers and research teams across DIT as well as with entrepreneurs, industry leaders and investors. Through the DIT Hothouse New Frontiers Startup Programme, we provide a startup incubator for innovative and promising startup companies. Our Mission The mission of DIT Hothouse is to: Maximise the commercialisation of new technologies developed by the growing community of DIT researchers. Partner with industry on research collaboration, research consultancy and contract research. Support the launch of knowledge-intensive startups with the potential to generate significant economic benefits for Ireland through our startup support programmes and the DIT Hothouse Incubator. Our Offering At DIT Hothouse we assist: Entrepreneurs to start and grow businesses. Industry partners to find new technologies, research partners, and funding. Investors to find high-potential opportunities. DIT staff and students to commercialise their intellectual property (IP). Technology transfer offices in the Institute of Technology Tallaght (ITTD), the Institute of Technology Blanchardstown (ITB), the Institute of Art, Design & Technology, Dún Laoghaire (IADT) and the National College of Ireland (NCI) and the Dublin Institute for Advanced Studies (DIAS) in their commercialisation activities. Whichever category you belong to, DIT Hothouse can provide you with unparalleled expertise, skills and resources to help you achieve your goals.‌ Our Success Since its establishment in 2007, DIT Hothouse has consistently outperformed all other Irish university technology transfer offices, completing up to 20% of the annual commercial technology transfer licences in Ireland. Through its Enterprise Ireland-funded Incubation Programmes, DIT Hothouse has helped create nearly 400 sustainable businesses that have attracted €195 million in equity investment and created approximately 1,700 quality jobs.

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