Seeking breakthrough/novel packaging solutions for China

Desired outcome

PepsiCo is seeking breakthrough solutions for packaging to drive innovation pipelines with a focus on the China market. The innovations will be applied to product categories from potato chips, seaweed chips, granola, instant oatmeal, powdered drinks, retorted grains meal, freeze-dried yoghurt cube, etc.

PepsiCo

Key focus areas include

1. Premiumization

  • Premium Film Visual Effect: We are looking for a breakthrough printing or ink technology on a flexible bag which could:
    • Deliver an extra sensorial experience – including visual/touch/aroma effects.
    • Create fun and offer young consumers with a novel experience, such as a photochromic ink, which could visualize the hidden artwork when exposed to UV light
  • A Novelty packaging solution: We are looking for:
    • A special functional feature to enhance the consumer experience or extend the consumption occasions for both snack and grain category such as:
    • Easy dosing solution for grain packaging
    • Easy tearing /opening
    • Portable packaging (On the go solution)
    • Other functionality
    • Novel packaging formats or shapes beyond the classic pillow bag for the snack category

2. Omni, Channel and Customer Pack

  • Packaging Solutions for Gifting: We are looking for limited editions for key Chinese occasions/events (i.e. Chinese New Year, Middle Autumn, Dragon Boat, etc.). The focus can be Eastern-style design with format, artwork, material or culture
  • Omni Channel Solutions: We are looking for a breakthrough packaging solution to create a selling occasion on new channel and E-commerce.
  • Customer Pack: We are looking for some quick display solutions (PDQ) for hyper customers

3. Affordability

  • We are looking for novel packaging solutions on formats or materials which could offer a new business opportunity by entrance to the low tier market.

Solution Requirements

Must-Haves

  • Advanced beyond conceptual stage
  • Innovativeness
  • Packaging must be approved for use with foods
  • Ease of use by consumers
  • Cost implications need to be known
  • Recyclability must be known

Past work and Out of Scope List

Well known solutions in the food industry (snack and cereal categories)

Preferred Collaboration Types

PepsiCo is open to a range of collaboration types.

Related Keywords

  • 3D printing
  • Industrial manufacturing, Material and Transport Technologies
  • 3D printing design and modelling
  • Packaging / Handling
  • Fine Chemicals, Dyes and Inks
  • Printing
  • Agrofood Industry
  • Technologies for the food industry
  • Food Packaging / Handling
  • Food Processing
  • Food Technology
  • Food quality and safety
  • Packaging
  • Sustainability
  • Design and Modelling / Prototypes
  • Printing and binding
  • ecommerce

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

PepsiCo

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There is no need to sign an NDA. You are not asked to reveal any confidential information nor provide any solution that is not protected at this point. You just have to provide non-confidential information. After submitting your proposal the posting company will evaluate it and directly connect with you. This is when if there is an interest you would request to sign a Non-Disclosure Agreement (NDA) with the company to keep the conversation ongoing.
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