Seeking novel packaging technologies to increase consumer engagement for PepsiCo's global beverage and snack products

Posted by PepsiCoResponsive · Specific Technical Innovation · Project Size Range : 250,000 - 1,000,000 € · Deadline at 04/12/2020 · United States

Desired outcome

PepsiCo seeks to deliver a world-class consumer experience with its products and that experience begins with the packaging.

PepsiCo seeks to identify a variety of new packaging technologies to increase consumer engagement for its global beverage and snack products.

Below are some examples of new innovations and technologies that can deliver a different and unique experience for consumers such as:
• Smart/interactive packaging
o Consumer-level interactions that are visual, sound-based, touch-based
o Technologies can be incorporated into caps, labels, cans, multi-pack carriers, etc. or even via vending equipment or an application
o Ideal situation is interactive packaging that triggers a positive emotion in consumer during PepsiCo beverage consumption
• Premium and/or personalized packaging
o Advanced packaging decoration technologies like innovative labels, inks, etc.
o Unique dosing methods or closures
o Packaging that can create theater at the point of consumption, e.g. like Drinkfinity
o Packaging or materials (e.g. coatings) that can keep beverages colder for longer
o Other ways of offering consumer customization
• User-friendly packaging
o Packaging that is easy to open and use for users of all ages and abilities
o Packaging that can inhibit or prevent spillage or mess
The above list is not meant to be exclusive – if you have a packaging-related technology that can provide new consumer experience, we'd love to hear from you. Technologies that can successfully combine more than one of these interest areas are highly desirable.

Please note: all proposed technologies must have advanced beyond the conceptual stage.


Key Success Criteria

All proposed packaging technologies will be evaluated on their potential to positively impact one or more of the following characteristics:

  • Durability – Packaging should be able to withstand the manufacturing process, warehousing and distribution.
  • Recyclability / Environmental Impact
  • Ease of production
  • Ease of use by consumers
  • Retention of product freshness
  • Cost
  • Innovativeness

Please present information regarding how your proposed technology can meet the above criteria.

Preferred Collaboration types

To Be Negotiated

Related keywords

  • Packaging / Handling
  • Foil, fils
  • Packaging for materials
  • Plastic bags
  • Materials Technology
  • Agrofood Industry
  • Technologies for the food industry
  • Food Packaging / Handling
  • Protecting Man and Environment
  • Environment
  • Ecology
  • Environmental Engineering / Technology
  • Consumer related
  • Food and Beverages
  • Soft drinks and bottling plants
  • packaging
  • bottling
  • smart packaging

About PepsiCo

Large Enterprise from United States

PepsiCo is one of the world’s leading food and beverage companies with a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Our broad range of more than 3,000 delicious products offer consumers convenient, nutritious and affordable options in more than 200 countries and territories around the world. We generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

PepsiCo External Innovation is an upstream, externally facing, department within PepsiCo R&D. We actively scout for, identify and develop strategic partnerships with external collaborators. Our goal is to locate key external insights, business models and technical unlocks and new capabilities that, when partnered with PepsiCo’s robust internal R&D expertise, will yield disruptive innovation in our core products and/or new and emerging products. We are currently exploring novel technology spaces that can dramatically impact our portfolio of foods and beverages. We are interested in improving all facets of our supply chain—from raw material inputs all the way to the consumer consumption—and identifying global efficiencies in areas including crop science, ingredients, processing, packaging, equipment, distribution/fleet, retail and e-commerce. We are also committed to sustainability for our planet and our communities.

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