The food and beverage market currently has significant growing demand for protein rich or protein enriched products. The trend is clearly demonstrated in the recent success of Greek style yogurt and the growing demand plant-based food and beverages. The challenge with protein additions at levels at which claims can be made is that the protein adversely impacts the texture/mouth feel, taste, color, of the product. Therefore, consumer perceptions of the product suffer. The goal is to locate novel new proteins that do not suffer from these drawbacks and/or unique extraction methods to mitigate/minimize their magnitude. Goal is to get to a claimable content of protein relevant to each category.
Solution Requirements
Must-Haves:
Nice-to-Haves:
Possible Approaches
PepsiCo is interested in all approaches capable of achieving the performance stated with the exceptions noted below.
Approaches Not of Interest
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
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