Seeking mental and physical performance to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase res

  • The Procter & Gamble Company
  • From United States
  • Responsive
  • Project Size Range : 50,000 - 250,000 €
  • Deadline completed
    The submission process for new proposals is closed. Proposals submitted before the deadline will follow the standard evaluation process.

Desired outcome

We are seeking solutions that fall into one or more of the following needs based categories:
1. Enhanced cognition (focused attention, mental acuity, et al)
2. Restorative sleep
3. Building resiliency to stress, distraction, and cognitive decline

The Procter & Gamble Company

Details of the Innovation Need

P&G is on a mission to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase resiliency to stressors, distraction, and cognitive decline.

What we are looking for:

  • Products/services that impart an immediate enhancement in cognitive function
  • Products/services that aid in achieving restorative sleep
  • Products/services that aid in building resiliency to stress, distraction, and/or cognitive decline
  • Products/services that bring the body naturally back into homeostatis when stressed
  • Leading experts (ex. People, institutions, etc…) in fields relevant to the above (ex. Sleep, neuroscience, psychiatry, neurobiology, biochemistry, neuromodulation)

Ideal solution will be/include:

  • Fast moving consumable that adds unique value to the overall product/service
  • Demonstrate evidence of real efficacy (ex. Clinicals)
  • Impart no significant tradeoffs (ex. Jitters, sudden crash in energy, addiction, need for drastic lifestyle change)
  • Can be integrated into consumer’s existing habits

Related Keywords

  • Applications for Health
  • Protecting Man and Environment
  • Social and Economics concerns
  • Socio-economic development models, economic aspects
  • Infrastructures for social sciences and humanities
  • Creative products
  • Medical/health
  • Consumer related
  • Consumer Products
  • Health and beautty aids, Cosmetics
  • sleep
  • cognitve health

About The Procter & Gamble Company

An American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The Procter & Gamble Company

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