We are working with a large direct selling company in the USA, with a presence in many overseas markets and
a range of established nutrition, personal care, skin care and home-care product brands that positively impact
the health and wellness of its end-consumers. These brands are recognized as innovative, backed by science
and are successfully marketed and sold by an extensive entrepreneurial network, who are always looking to
introduce the next generation of consumer products.
The client is actively searching for commercially ready, emerging (and soon to become leading) consumer
products for the health and wellness sector, which they can initially introduce into Hong Kong and/or Canada and
potentially for further international expansion. They wish to continue their introduction of innovative branded
products and partner with smaller companies looking for a foothold in lucrative markets, ensuring their customer
base is offered the widest range of effective and truly innovative early-stage products that have yet to become
mainstream. Many consumers are influenced to invest in new products by personal and social recommendations,
and recognize the need to improve the following elements to ensure a healthy lifestyle and continual well-being:
Mental health, Healthy food/diet, Essential nutrients, Hydration, Exercise, Petcare, Beauty/image, Homecare, Fertility, Sleep, Childcare, Mindfulness
The client is able to leverage its extensive person-to-person network to deliver new products, having already introduced various brands and supporting products to their global consumer base. This opportunity would appeal to: early-stage companies that have completed development of their product but require assistance in marketing and distributing their product; and more established companies with limited exposure wishing to scale-up or enter new markets. The client would require a period of exclusivity in the Hong Kong and/or Canada markets, and is open to discussing the most appropriate form of collaboration to ensure innovative products reach the market quickly and effectivelyProducts should be demonstrable and intuitive to use but provide a step-change over current offerings. The product offering could include devices and/or consumables, subscriptions, digital interaction, customized products,service offerings, etc., but MUST be able to be sold directly to the consumer without ongoing product support. The client is NOT interested in products that are seen as “me-too” devices or commodity products e.g. health supplements in traditional form (pill, capsule, tablet). Commercially, the product / range / brand should: -
- be unexpected, unique and relevant, demonstrable, ground-breaking with the potential to become mainstream
- offer a compelling reason to buy, with a unique founder/development story
- be a finished end-product, not an enabling technology to be integrated into a product
- have a high perceived value (price can range from low to 100’s of US$ for devices)
- work as represented, legal & safe to use by a consumer with freedom to operate in Hong Kong or Canada
- be ready for sale (or already on sale in other markets) and have the flexibility to scale manufacturing (i.e. flexibility on volume ramp-up)
Open Innovation Consultancy Company searching on behalf of multi-national, manufacturing clients.
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