Description of the event

Named one of "10 UX Influencers to Follow Now" by Speckyboy Design Magazine, recent Apple UX Design Director and award winner, Willy Lai, will teach you how to design great UX at this fun and immersive 2-day workshop. Participants will form small teams and learn through hands-on exercises, lectures, and class discussions: How to design great UX across devices through hands-on team exercises All phases of the UX design process and all layers of UX The business value and ROI of UX design, including case studies and statistics Design thinking, strategy, user-centered design, and industry-proven principles, concepts, and methodologies Strategically align user desirability, business viability, and technology feasibility Successful cross-functional collaboration, including leadership and influencing skills UX career coaching, including growing your UX career, transitioning to a UX career, and finding your dream UX job This workshop is intended for both designers and non-designers. It draws extensively upon Willy's two decades of leading award-winning user experience designs at top tech companies in Silicon Valley (Apple, Samsung, PayPal, Intuit, eBay) as well as his UX teaching and mentoring at universities such as UC Berkeley and Stanford. Willy breaks down industry-proven principles, concepts, and methodologies into easily digestible lessons in a classroom setting. Ask your employer for training budget. Seats are limited and tickets may only be purchased through Eventbrite. There are no prerequisites for this workshop. Participants do not need previous UX design or software experience to be successful in this workshop. All workshop participants will receive a certificate of completion.


  • 26 September, 2017
  • until
  • 27 September, 2017


Marines' Memorial Club & Hotel609 Sutter StreetSan Francisco, CA 94102

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