London - Designing UX & Innovation with Award Winner: Apple, Samsung, PayPal, Intuit, eBay!

Named ​one ​of ​"10 ​UX ​Influencers ​to ​Follow ​Now" ​by ​Speckyboy ​design ​magazine, ​recent ​Apple ​UX ​Design ​Director ​and ​award ​winner, ​Willy ​Lai, ​will ​teach ​you ​how ​to ​design ​great ​UX ​at ​this ​fun ​and ​immersive ​2-day ​workshop. ​Participants ​will ​form ​small ​teams ​and ​learn ​through ​hands-on ​exercises, ​lectures, ​and ​class ​discussions: • How ​to ​design ​great ​UX ​across ​devices ​through ​hands-on ​team ​exercises • All ​phases ​of ​the ​UX ​design ​process ​and ​all ​layers ​of ​UX • The ​business ​value ​and ​ROI ​of ​UX ​design, ​including ​case ​studies ​and ​statistics • Design ​thinking, ​strategy, ​user-centered ​design, ​and ​industry-proven ​principles, ​concepts, ​and ​methodologies • Strategically ​align ​user ​desirability, ​business ​viability, ​and ​technology ​feasibility • Successful ​cross-functional ​collaboration, ​including ​leadership ​and ​influencing ​skills • UX ​career ​coaching, ​including ​growing ​your ​UX ​career, ​transitioning ​to ​a ​UX ​career, ​and ​finding ​your ​dream ​UX ​job This ​workshop ​is ​intended ​for ​both ​designers ​and ​non-designers. ​It ​draws ​extensively ​upon ​Willy's ​two ​decades ​of ​leading ​award-winning ​user ​experience ​designs ​at ​top ​tech ​companies ​in ​Silicon ​Valley ​(Apple, ​Samsung, ​PayPal, ​Intuit, ​eBay) ​as ​well ​as ​his ​UX ​teaching ​and ​mentoring ​at ​universities ​such ​as ​UC ​Berkeley ​and ​Stanford. ​Willy ​breaks ​down ​industry-proven ​principles, ​concepts, ​and ​methodologies ​into ​easily ​digestible ​lessons ​in ​a ​classroom ​setting. This ​workshop ​covers ​principles, ​concepts, ​methodologies, ​and ​current ​trends ​in ​UX ​design, ​including: ​UX ​"sweet ​spot", ​user-centered ​design, ​product ​ideation, ​concept ​design, ​design ​thinking, ​UX ​layers, ​user ​interface ​(UI) ​design, ​interaction ​design, ​information ​architecture, ​sitemaps, ​card ​sorting, ​flow ​charts, ​task ​analysis, ​task ​flows, ​UI ​wireframes, ​navigation ​design, ​mobile ​design, ​responsive ​design, ​adaptive ​design, ​native ​design, ​visual ​design, ​flat ​design, ​material ​design, ​gestalt ​psychology, ​content, ​prototypes, ​strategy, ​business ​goals, ​ROI ​of ​UX, ​competitive ​analysis, ​usage ​metrics, ​scope, ​feature ​value ​analysis, ​minimum ​viable ​product ​(MVP), ​user ​needs, ​user ​research, ​ethnographic ​research, ​contextual ​inquiry, ​usability ​testing, ​personas, ​and ​heuristic ​evaluation. Prices: ​ Special ​offer ​– ​book ​by ​15 ​September ​= ​£1295 Book ​by ​22 ​September ​= ​£1500 Book ​by ​18 ​October ​= ​£1750 ​ All ​prices ​are ​in ​British ​Pounds. Group ​Discounts: - ​Register ​2 ​participants ​and ​save ​10% ​per ​person - ​Register ​3 ​participants ​and ​save ​20% ​per ​person