Description of the event


By attending our flagship event on Market-Driven Innovation in R&D you will learn how to increase speed and decrease cost of your R&D with a pragmatic approach that capitalizes on collaboration, adaptation and customer insights.

We will discuss how to evaluate return on investment from R&D, and how to do R&D and innovation in a highly disruptive and transformative environment. We will focus on practical case studies that highlight how to work with a start-up to stay competitive, how to do joint product-development, and measure the value created by R&D.

We will explore the impact of digitalization and how to define the value proposition at an early stage of product development. This marcus evans event provides the best platform for benchmarking and moving forward in your R&D efforts, at a time when large organizations can no longer afford business as usual, but have to reinvent the way they do R&d and innovation in an increasingly disruptive environment.

We will help foster that reinvention with inspiring case studies, fresh perspectives and honest discussions.


  • 23 November, 2017
  • until
  • 24 November, 2017


Berlin, Germany

Organised by

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