Description of the event

We are pleased to invite you to the 2nd Design Thinking for Business Innovation Summit on February 6th-7th, 2020, in Barcelona, Spain. This B2B event will help participants learn more about using design thinking to create innovation in technology, products, services, business models, processes and organisations. At the Summit, we will discuss the impact of customer experience and focus on individual scenarios in business development. Also, we will discuss the problems and prospects of collective design thinking, which allows you to see the situation from many different angles, and one of the main themes will be the role of empathy, which has a huge impact on the design-thinking process. There will also be special attention paid to digital design thinking, which is a digital customer insight tool to fuel the organisation with an understanding of what happens as customer demands change, the market dynamics become more asymmetric and technologies transform. Digital innovation can enhance traditional business models and processes with digital technologies or invent entirely new engagement models and business models. Vonlanthen Group of Companies invites you to discuss and debate about a human-centred business reality, to learn skills from hands-on design thinking practitioners and to discover the business models of the future during the dialogue amongst top professionals in this cross-industry event. It is an honour and privilege to invite you to participate in this Summit. We look forward to welcoming you in Barcelona, this coming February!


  • 06 February, 2020
  • until
  • 07 February, 2020


Novotel Barcelona City Avenida Diagonal, 201, 08018

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