6th Annual Market-Driven Innovation in R&D, Amsterdam (NL)

28-29 November 2016. This marcus evans event is designed to bring together leading R&D and Innovation experts from a wide range of companies across Europe to share quality and in-depth case studies on how to adapt to a host of disruptive phenomena, in a climate that has never been as competitive. Delegates will learn how to deliver on R&D and innovation by focusing on cross-functional approaches, where the technology part, and the business and customer sides are coming together. With increased focus on a cross-functional and commercially-minded approach to R&D, we will discuss topics such as how to innovate like a start-up, how to drive a customer-driven innovation programme, how to define R&D KPIs and measure the output. We will explore rapid innovation project management, digital transformation aspects, and how to make open innovation work in B2B.